📊 Cohort Builder

Funnel'dan oshadigan kohort va retention analizi

🛠 Kohort aniqlanishi

Foydalanuvchilar kim?

Ro'yxatdan o'tganlar

Qaysi xatti-harakatni kuzatamiz?

— ichida

Day 1

67%

benchmark: 60%

Day 7

42%

benchmark: 35%

Day 30

28%

benchmark: 22%

Day 90

18%

benchmark: 15%

🔥 Retention heatmap · 12 hafta

Qator: kohort hafta · Ustun: keyingi haftalar

Kohort	N	W0	W1	W2	W4	W6	W8	W12
7-13 Mar	142	100%	68%	52%	38%	32%	26%	19%
14-20 Mar	168	100%	72%	55%	41%	34%	28%	22%
21-27 Mar	189	100%	65%	48%	36%	29%	24%	18%
28 Mar-3 Apr	213	100%	70%	54%	42%	35%	29%	23%
4-10 Apr	241	100%	74%	58%	44%	37%	31%	25%
11-17 Apr	218	100%	69%	52%	39%	33%	27%	—
18-24 Apr	256	100%	71%	54%	41%	34%	28%	—
25 Apr-1 May	284	100%	73%	56%	42%	35%	—	—
2-8 May	312	100%	75%	58%	43%	—	—	—
9-15 May	348	100%	78%	60%	—	—	—	—
16-22 May	372	100%	76%	—	—	—	—	—
23-29 May	298	100%	—	—	—	—	—	—

Avg D7: 72.0% · Avg D30: 41.5%

⚖️ Kohortlarni solishtirish

Kohort A

Meta Ads — Apr 2026

312

71%

48%

34%

D30

Kohort B

Telegram organic — Apr 2026

182

62%

38%

26%

D30

🎯 Manba bo'yicha segmentlar

Meta AdsD30: 34%

312 user · LTV ~$184

Telegram organicD30: 26%

182 user · LTV ~$142

Direct (URL)D30: 41%

98 user · LTV ~$268

Referral (mijoz qo'shgan)D30: 48%

42 user · LTV ~$312

📉 Retention egri chizig'i

Apr 2026 kohort, 90 kun

Direct Meta Ads Telegram

💡 Avto-tahlil

💡

Meta Ads kohort 22% yaxshi retain qilmoqda

Meta Ads orqali kelganlar Telegram organik bilan solishtirganda D30'da 22% yuqori retention. Bu fanli reklama xarajati daromad bilan qaytishini ko'rsatadi — Meta Ads byudjetini oshirish maqsadga muvofiq.

⚠️

May 9-15 kohort eng yaxshi performance — keyin tushish

May 9-15 kohorti D7 retention 78% — boshqa kohortlardan +5pp. Sababi: shu hafta yangi onboarding flow ishga tushdi. Lekin 16 May'dan keyin retention tushdi — A/B test natijalarini qarab chiqishimiz kerak.

🎯

Referral kohort eng yuqori LTV

Mavjud mijoz tomonidan qo'shilgan foydalanuvchilar D30 retention 48%, LTV $312 — bu Direct'dan ham yuqori. Referral programmasi qo'shish (faqat 42 user shu kanaldan) bo'yicha mahsulot qarori kerak.

📁 Saqlangan kohortlar

Pro plan upgrade

312 user · D30: 89%

›

Meta Ads Q1 2026

847 user · D90: 28%

›

Referral users

42 user · D30: 48%

›

Inactive 30d+

218 user · churn risk

›

Power users

89 user · 100+ leads/oy

›

Free → paid

412 user · 28% konv.

›