📈 Funnel analytics
Signup → Active → Paid → Retained · konversiya analizi
🎯 Konversiya voronkasi · May 2026
1️⃣ Signup
Ro'yxatdan o'tish (email + telefon tasdiq)
2,847
100%
↓ -22% · 624 user · email noto'g'ri / telefon kelmadi
2️⃣ Onboarded
Profile to'liq + 1-chi integration o'rnatildi
2,223
78.1%
↓ -33% · 740 user · setup tugamadi / integration qiyin
3️⃣ Active
7 kunda 1+ lid yaratdi yoki ko'rdi
1,483
52.1%
↓ -38% · 565 user · kunlik foydalanmadi / qiziqishi yo'qoldi
4️⃣ Paid
Free → Pro/Enterprise upgrade qildi
918
32.3%
↓ -44% · 405 user · trial tugadi / narx baland deb topdi
5️⃣ Retained · 90d
90 kun keyin ham aktiv to'lovchi
513
18.0%
Overall conversion
18.0%
Signup → Paid
32.3%
Active → Paid
61.9%
📊 Davr taqqoslash
Signup+12% vs Apr
Apr: 2,542May: 2,847
Onboarded+8% vs Apr
Apr: 2,060May: 2,223
Active+5% vs Apr
Apr: 1,412May: 1,483
Paid-3% vs Apr
Apr: 946May: 918
Retained 90d+18% vs Apr
Apr: 435May: 513
🎯 Source bo'yicha taqsimot
📘 Meta Ads1,124 · 39.5%
Conv: 22.4% (paid)
💬 Telegram896 · 31.5%
Conv: 38.2% (paid)
🔗 Referral512 · 18.0%
Conv: 45.1% (paid) · top!
🌐 Direct315 · 11.0%
Conv: 18.7% (paid)
💡 AI Insights
- • Eng katta drop: Onboarded → Active (-33%). Onboarding flow'da 3-qadam (integration) muammoli.
- • Eng yaxshi source: Referral konversiyasi 45% — bu Meta Ads'dan 2x baland.
- • Tavsiya: Referral programni rivojlantirish + onboarding bot help'ni yaxshilash.
📊 Cohort Builder
Funnel'dan oshadigan kohort va retention analizi
🛠 Kohort aniqlanishi
Ro'yxatdan o'tganlar
— ichida
Day 1 retention
67%
benchmark: 60%
Day 7 retention
42%
benchmark: 35%
Day 30 retention
28%
benchmark: 22%
Day 90 retention
18%
benchmark: 15%
🔥 Retention heatmap · 12 hafta
Qator: kohort hafta · Ustun: keyingi haftalar
| Kohort | N | W0 | W1 | W2 | W4 | W6 | W8 | W12 |
|---|---|---|---|---|---|---|---|---|
| 7-13 Mar 2026 | 142 | 100% | 68% | 52% | 38% | 32% | 26% | 19% |
| 14-20 Mar 2026 | 168 | 100% | 72% | 55% | 41% | 34% | 28% | 22% |
| 21-27 Mar 2026 | 189 | 100% | 65% | 48% | 36% | 29% | 24% | 18% |
| 28 Mar - 3 Apr | 213 | 100% | 70% | 54% | 42% | 35% | 29% | 23% |
| 4-10 Apr 2026 | 241 | 100% | 74% | 58% | 44% | 37% | 31% | 25% |
| 11-17 Apr 2026 | 218 | 100% | 69% | 52% | 39% | 33% | 27% | — |
| 18-24 Apr 2026 | 256 | 100% | 71% | 54% | 41% | 34% | 28% | — |
| 25 Apr - 1 May | 284 | 100% | 73% | 56% | 42% | 35% | — | — |
| 2-8 May 2026 | 312 | 100% | 75% | 58% | 43% | — | — | — |
| 9-15 May 2026 | 348 | 100% | 78% | 60% | — | — | — | — |
| 16-22 May 2026 | 372 | 100% | 76% | — | — | — | — | — |
| 23-29 May 2026 | 298 | 100% | — | — | — | — | — | — |
Past
Yuqori
Avg D7: 72.0% · Avg D30: 41.5%
⚖️ Kohortlarni solishtirish
Kohort A
Meta Ads — Apr 2026
312
71%
D1
48%
D7
34%
D30
Kohort B
Telegram organic — Apr 2026
182
62%
D1
38%
D7
26%
D30
🎯 Manba bo'yicha segmentlar
Meta Ads
D30: 34%
312 user · LTV ~$184
Telegram organic
D30: 26%
182 user · LTV ~$142
Direct (URL)
D30: 41%
98 user · LTV ~$268
Referral (mijoz qo'shgan)
D30: 48%
42 user · LTV ~$312
📉 Retention egri chizig'i
Apr 2026 kohort, 90 kun
Direct
Meta Ads
Telegram
💡
Meta Ads kohort 22% yaxshi retain qilmoqda
Meta Ads orqali kelganlar Telegram organik bilan solishtirganda D30'da 22% yuqori retention. Bu fanli reklama xarajati daromad bilan qaytishini ko'rsatadi — Meta Ads byudjetini oshirish maqsadga muvofiq.
⚠️
May 9-15 kohort eng yaxshi performance — keyin tushish
May 9-15 kohorti D7 retention 78% — boshqa kohortlardan +5pp. Sababi: shu hafta yangi onboarding flow ishga tushdi. Lekin 16 May'dan keyin retention tushdi — A/B test natijalarini qarab chiqishimiz kerak.
🎯
Referral kohort eng yuqori LTV
Mavjud mijoz tomonidan qo'shilgan foydalanuvchilar D30 retention 48%, LTV $312 — bu Direct'dan ham yuqori. Referral programmasi qo'shish (faqat 42 user shu kanaldan) bo'yicha mahsulot qarori kerak.
📁 Saqlangan kohortlar
Pro plan upgrade
312 user · D30: 89%
Meta Ads Q1 2026
847 user · D90: 28%
Referral users
42 user · D30: 48%
Inactive 30d+
218 user · churn risk
Power users
89 user · 100+ leads/oy
Trial → paid
412 user · 28% konv.
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⏱Default sozlamalar
Yangi mijozlar uchun avtomatik qo'llaniladi (F2 qoidasi: 09:00 ish vaqti boshlanishi)
Du
Se
Cho
Pa
Ju
Sha
Yak
Jami mijoz
7
Aktiv schedule
5
Pauza qilingan
2
Bugun yuborildi
5
👥Per-mijoz schedule
Nima bu ekran?
Har mijoz uchun atchot kun, vaqt va qabul qiluvchilarni alohida sozlash. F2 qoidasi: yangi mijozlar default 09:00 vaqtga ulanadi (ish boshlanishi). Mijoz dam olish kunlari yoki bayram bo'lsa — "Skip dates" orqali atayin o'tkazib yuborish mumkin. Backend keyin keladi.